Thursday 23 June 2016

FIRST PROGRAMMATIC 360° ADVERTISING CAMPAIGN IN ASIA PACIFIC; HONG KONG AIRLINES LANDMARK LAUNCH BY KIOSKED AND MEC

Campaign proved 35 X more effective and 9 X longer viewing time vs traditional display

SINGAPORE, 23 June (Bernama-BUSINESS WIRE) -- World leading Advertising Automation platform Kiosked, global media agency MEC, and Hong Kong Airlines debut the first programmatically run digital advertising campaign that utilizes 360° advertising units.

http://mrem.bernama.com/viewsm.php?idm=27034

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