Euromonitor New White Paper Studies Consumer Types

KUALA LUMPUR, Feb 6 (Bernama) -- A new white paper entitled "7 Consumer Types for Successful Targeted Marketing" released by Euromonitor International has unearthed seven global consumer types.

Euromonitor International in a statement issued on Thursday in Chicago, United States available through BERNAMA said the seven were Undaunted Striver, Impulsive Spender, Balanced Optimist, Aspiring Struggler, Conservative Homebody, Independent Skeptic and Secure Traditionalist.

The white paper explored personality traits and buying behaviours of the global consumer types, focusing on their shopping habits, technology use, health and diet and green attitudes based on the data gathered from 16,000 online consumers globally.

"Consumer segmentation beyond demographics, and these seven global consumer types in particular, provide a strong starting point for businesses crafting marketing campaigns and strategic messaging.

"For instance, Aspiring Strugglers care deeply about how others perceive them, yet do not have the budget to buy the latest items.

"This makes them a lucrative target for brands and retailers offering affordable versions of on-trend products," explained Lisa Holmes, a survey analyst at Euromonitor.

To read more about the "7 Consumer Types for Successful Targeted Marketing" see: http://go.euromonitor.com/white-paper-7-consumer-types-for-successful-targeted-ma rketing.html

--BERNAMA

http://www.bernama.com/bernama/v8/newsindex.php?id=1106996