XAXIS VERIFIED BY COMSCORE FOR PREDICTIVE ACCURACY IN WORLDWIDE VALIDATION STUDY, BRINGING ACCOUNTABILITY TO ADDRESSABLE AUDIENCES

Turbine DMP Outpaces Benchmark in Predicting Consumer Purchase Intent and Interests

 
NEW YORK, March 30 (Bernama-BUSINESS WIRE) -- Xaxis, the world’s largest programmatic media and audience platform, announced today the results of a comScore global validation study, which verified the predictive accuracy of the company’s industry leading data management platform (DMP), Turbine. comScore found Turbine outperforms its benchmark in accurately predicting consumer purchase intent and interests across its proprietary, real-time audience segments.

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