THE FUTURE OF INNOVATION: STARTUPS AND CORPORATES TO WORK UNDER ONE ROOF BY 2025

Unilever Foundry launches global study into corporate and startup collaboration at Dmexco today 80% of corporates believe that startups can have a positive impact on a large company’s approach to innovation 46% of startups who have not worked with corporates are likely to do so in the future 89% of startups believe they’re able to deliver business solutions which can scale  COLOGNE, Germany, Sept 15 (Bernama-BUSINESS WIRE) -- Unilever Foundry, a global platform for startups and innovators to engage and collaborate, predicts corporates and startups will form the ultimate partnership, working side by side in the same physical space by 2025, seeking greater proximity for innovation as they evolve to meet changing consumer needs. ‘The State of Innovation’, a global study and white paper from Unilever Foundry, was launched today at Dmexco by Unilever EVP Global Marketing, Aline Santos. The report looks at how the relationship between corporates and startups will continue to evolve. The white paper identifies three predictions on how the industry will change over the next decade. Aline Santos, Unilever EVP Global Marketing, said: “Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. Startups are now widely recognised as invaluable sources of innovation, fueling growth and providing pioneering business solutions. “The State of Innovation report reveals the appetite for collaboration between corporates and startups and signals a shift in the models adopted for future partnerships. As the Unilever Foundry continues its journey looking for exciting new partnerships, we are continually learning to ensure our future collaborations are effective as possible.” Key findings from The State of Innovation: Startups and corporates to work side by side in the same office by 2025 As the pace of change increases, corporations know that to meet evolving consumer needs they need to look for the right partners to innovate and build relationships with. With 90% of corporates already working with a startup expecting to continue to do so, Unilever Foundry predicts physical shared working spaces will become commonplace to facilitate growth and break down barriers to collaboration. The research reveals the three most important reasons for working together: learning something new (startups 88%/corporates 85%); improving efficiency (startups 81%/corporates 81%); and solving business problems in new ways that can scale (startups 89%/corporates 80%).  http://mrem.bernama.com/viewsm.php?idm=30050