The program has been created to increase supply chain transparency and address demand-side ad fraud woes
REDWOOD CITY, Calif., Nov 8 (Bernama-BUSINESS WIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced its fraud-free program with a money-back guarantee for demand-side partners: If fraud is detected on PubMatic’s platform, its demand partners won’t have to pay for it.
Ad fraud scams - where bad actors try to fool advertisers into paying for fraudulent impressions - are the industry’s new Achilles’ heel. To combat this, PubMatic has a dedicated global inventory quality (IQ) team and operational processes to battle ad fraud, as it happens, and to prevent it in the future.
http://mrem.bernama.com/viewsm.php?idm=30493
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