Yet, they are emphasising a balance in time spent online and offline, becoming more intentional and selective of digital activities.
This follows the company’s newly-revealed 2019 top five digital trends – digital wellness, autonomous outlets, voice, customer-led experiences and expansion of super apps.
“Increased connectivity, combined with technological advances, has created massive upheavals in consumer expectations, lowered the barriers of entry for fast-moving companies and inspired new digital-first commerce avenues,” noted Euromonitor International head of digital consumer, Michelle Evans.
Autonomous outlets will gain traction as companies invest in this technology to get into new channels and develop innovative business models.
Since voice-enabled devices are becoming mainstream, companies should prepare for new use cases to emerge and integrate these functions into existing strategies.
As stated by the company’s Digital Consumer Industry Insights Survey, business leaders are very concerned to improve customer journey in the coming year. Technology will also help companies deliver truly curated, personalised interactions – putting consumers in control of their shopping experiences.
Super apps which refer to mobile apps that combine several features into a single platform are going global with consumers and companies embracing their multifunctionality.
With over 40 years of experience, Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. More details at https://www.euromonitor.com/
-- BERNAMA
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