KUALA LUMPUR, April 29 -- Euromonitor International has launched a new webinar, analysing the short and long-term implications of COVID-19 on consumer behaviour, and how these shifts will influence business strategies.
According to a statement by the global market research company, the webinar explores the impact of COVID-19 on the top 10 global consumer trends identified in its annual report launched earlier this year.
“The coronavirus pandemic forced consumers to adopt new habits, reevaluate priorities and shift consumption, and businesses pivoted to meet these immediate demands,” said Euromonitor International head of lifestyles, Alison Angus.
“Adjusting to a new normality, where flexibility and adaptability are standards, will be imperative as consumer behaviour changes.”
The top 10 trends are Beyond Human; Catch Me in Seconds; Frictionless Mobility; Inclusive for All; Minding Myself; Multifunctional Homes; Private Personalisation; Proudly Local, Going Global; Reuse Revolutionaries; and, We Want Clean Air Everywhere.
Beyond Human makes consumers rapidly automating operations to implement contactless ordering and delivery.
Consumers also need quick, concise and real-time content to stay informed during a period of uncertainty and that is what makes Catch Me in Seconds.
In addition, consumers apply Frictionless Mobility, limiting non-essential travel and using extreme caution when commuting is necessary.
For Multifunctional Homes, consumers shift all activities (working, teaching, shopping, exercising and socialising, among others) to virtual at-home occasions with homes becoming the new hub for daily lives.
-- BERNAMA
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