KUALA LUMPUR, Feb 2 -- Spotify has launched its service in South Korea, giving Korean listeners access to over 60 million tracks and over four billion playlists from worldwide.
As the world’s most popular audio streaming subscription service, Spotify offers an effortlessly simple interface, an innovative technology framework, everyday new music discovery and algorithmic recommendations personalised to each listener’s music taste.
According to a statement, this launch brings Spotify’s total number of markets to 93.
Since Spotify debuted its first K-Pop playlist in 2014, the share of K-Pop listening on the platform has increased by over 2,000 per cent. With this launch, Spotify plans to accelerate the growth of Korea’s entire music streaming ecosystem, benefitting creators, labels, distributors and fans.
As a part of the launch, Spotify is introducing a range of new playlists made exclusively for South Korea. These playlists offer curated and the latest music from its team of Korean music experts, across some of the most popular genres.
These new playlists will join Spotify’s K-Pop genre hub that encompasses a wide range of Korean music, including K-pop, Hip Hop, Indie, OST, R&B and more, as well as ‘RADAR Korea’, a playlist uncovering fresh K-music finds and a part of Spotify’s global emerging artiste programme.
In Korea, new listeners can try out Spotify Premium seven days-free on their mobile phone with no credit card information and a total of three months-free with credit card information, if subscribed before the end of June this year.
-- BERNAMA
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