KUALA LUMPUR, May 20 (Bernama) -- This month, the Hong Kong Tourism Board (HKTB) has rolled out the ‘Arts in Hong Kong’ campaign to promote a series of major events, in both physical and digital format, organised by fair organisers and cultural institutions around town.
This ensures audiences can reconnect with arts and the vitality of Hong Kong, whether here in person or abroad, according to a statement.
As the world cautiously looks to resume international travel and bring back events, it is fitting that art is a driving force to make this happen, with Hong Kong paving the way in the hope of safely staging large-scale events again.
After an absence of more than two years because of the pandemic, Art Basel is officially scheduled to take place from May 21 to 23 at the Hong Kong Convention and Exhibition Centre (HKCEC) with over 100 galleries from Asia, Europe and the Americas having confirmed participation.
In addition, Art Central will run concurrently at the HKCEC for the first time, and is free to attend with registration. The annual French May will continue to offer cultural entertainment, with over 100 events running until June 30.
To ensure all fair participants have a stress-free experience, best-practice health and safety protocols will be followed, including mask-wearing, timed entry, reduced capacity, wider aisles and regular cleaning.
In addition to Art Basel, which will launch a new digital initiative, ‘Art Basel Live: Hong Kong’, in parallel with the physical show to amplify its international visibility, fairs that have adopted the hybrid format include Art Central and Yim Tin Tsai Arts Festival 2021.
While Hong Kong Arts Festival’s PLUS programme is featuring a diverse line-up of online and in-venue experiences, the soon-to-be-opened West Kowloon Cultural District’s M+ museum is offering online movie screenings on demand.
Actively contributing to Hong Kong’s art revival, the HKTB created a dedicated campaign website, (www.discoverhongkong.com/Arts), a one-stop platform providing essential information on ‘Arts in Hong Kong’ and introducing online showcases, art itineraries, among others.
-- BERNAMA
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