KUALA LUMPUR, Nov 16 (Bernama) -- A new study from Juniper Research has revealed a new threat to network operator revenue through flash calling.
Flash calling authentication leverages mobile voice networks to authenticate a user or transaction via an originating phone number, according to a statement.
The last few digits of this phone number are then automatically used for authentication, rather than a user inputting a code manually that was delivered by SMS.
The new study, Flash Calling Authentication: Impact Analysis & Market Forecasts 2021-2026, predicts flash calling has potential to threaten a significant part of operators’ SMS business messaging revenue.
The report found that the number of calls used for flash authentication will near 130 billion globally by 2026; rising from less than 60 million in 2021. This represents an astonishing growth of over 185,000 per cent in the next five years.
Juniper Research recommends that operators quickly implement solutions that can identify this traffic. The move to flash calling is being driven by the low cost of termination, a convenient user experience, and a diminished threat of fraud.
In addition, the report predicts that authentication-based SMS revenue will reach US$39 billion globally in 2022; representing five per cent of total operator-billed revenue. (US$1 = RM4.163)
As enterprises migrate their authentication traffic to voice, operators must protect SMS revenue by adopting voice firewalls that can detect unmonetised flash calling and attain flash calling revenue.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
-- BERNAMA
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