KUALA LUMPUR, March 31 (Bernama) -- MGID, the global advertising platform, announced it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp.
According to a statement, this deal marks the latest step in MGID’s global expansion plans.
MGID Chief Executive Officer (CEO), Sergii Denysenko, commented: “This is our first acquisition, but definitely not our last. We are in constant search of the leading adtech companies that can complement our product offering in local markets.
“Our purchase of Metup Native was an easy decision to make as not only does the company share the same values as MGID, but their market knowledge – and presence – is hugely impressive. We are looking forward to continuing our work in the Italian market and further developing our client partnerships.”
Meanwhile, CEO of Metup Native S.r.l., Shahram Bahadori said: “Joining MGID is a big milestone for Metup. We look forward to enhancing MGID’s current standing in Italy through our expert team, market knowledge and differentiated product offering, to deliver an unrivalled service for our publisher and advertiser partners.”
MGID entered the Italian market by partnering with Metup in 2019. Leveraging the technology, data, and expertise of Metup has enabled MGID to enhance its native offering for advertisers and publishers in Italy.
The collaboration has enabled MGID to grow reach in the region to over half (55 per cent) of Italy’s digital audience, through partnerships with premium publishers such as liberoquotidiano.it, ilfattoquotidiano.it, ilfoglio.it, iltempo.it, and gds.it.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers.
More details at www.mgid.com.
-- BERNAMA
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