VONAGE'S JUMPER.AI APPLICATION TO BOOST RAZER’S CUSTOMER ENGAGEMENT

KUALA LUMPUR, Nov 17 (Bernama) -- Vonage, a global cloud communications leader, is enabling Razer, a leading global lifestyle brand for gamers, to engage with customers in Asia Pacific and allow direct purchases of gaming gear and accessories on social media using Vonage’s conversational commerce application, Jumper.ai.

With the Jumper.ai application, Razer now aims to use its strong social media presence - over 24 million followers across all platforms - to continually improve its omnichannel experiences.

“Using our conversational commerce application, e-commerce players like Razer can leverage their presence on social media to create a seamless shopping experience and gain their customers’ trust through personalised conversations around their products and offerings,” said Vonage senior director of product management and Jumper.ai founder, Yash Kotak, in a statement today.

Meanwhile, Razer associate director of global e-commerce platform, Mandy Arbilo said that by using Vonage's application, the company will be able to cater directly to the changing demands of its customers through a seamless commerce flow.

“Our fans are able to connect with Razer directly, enabling an opportune moment for social commerce to add value to our customer experience," he said.

Vonage said that recent enhancements to its Jumper.ai solution enable brands to seamlessly invite buyers to a live video interaction with an in-store associate or customer service agent.

This allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers, it said.

A wholly-owned subsidiary of Ericsson, Vonage is headquartered in New Jersey, with offices throughout the United States, Europe and Asia.

-- BERNAMA