KUALA LUMPUR, June 23 (Bernama) -- The 2023 Trusted Brands survey results have been revealed, with the Reader’s Digest Trusted Brands and Personalities Awards presented at the Conrad Centennial Hotel, Singapore recently.
According to a statement, the Trusted Brands survey is one of the world’s oldest, continuous surveys of consumer brand trust in the world and Reader’s Digest is proud of its 25-year involvement.
One of the highlights of the 2023 Reader’s Digest Trusted Brands awards is the list of most trusted personalities across four categories namely, Most Trusted Radio Presenter which was won by The Flying Dutchman; while for TV Host/Presenter For News & Current Affairs won by Glenda Chong.
Furthermore, Most Trusted Entertainment/Variety Presenter award goes to Michelle Chong, and Singapore’s Olympic swimmer and gold medallist, Joseph Schooling has earned the Most Trusted Sports Personality for the eighth year in a row.
The award-winning Trusted Brands of the Reader’s Digest 25th annual survey have earned the privilege to carry the Trustmark Logo, a trust sign that helps consumers recognise quality, value and reliability.
Platinum Awards went to those brands that perform exceptionally, based on consumers’ perception, attaining scores that exceed their nearest competitors. Some of the awardees were Daikin (Air Conditioners); Royal Caribbean Cruises (Cruises); Swensen’s (Family Restaurant); AIA (Life Insurance); and Nippon Paint (Paint).
Meanwhile, Gold Awards went to brands that had outstanding results, based on the perception of consumers. Some of the brands included in this list were Mitsubishi Electric (Air Conditioners); Novita (Air Purifiers); and ELBA (Cooktops & Ranges).
The results of the independent Trusted Brands survey appear exclusively in the June 2023 issue of the Singapore Reader’s Digest.
Conducted by leading market research company Catalyst Research, 8,000 individuals across the five key regions of Singapore, Malaysia, the Philippines, Hong Kong and Taiwan were surveyed to determine which brands consumers trust most in 2023.
For full list of the 2023 Singapore’s Most Trusted Brands Awards winners, visit https://www.trustedbrands.asia/singapore/.
-- BERNAMA
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