KUALA LUMPUR, Oct 10 (Bernama) -- A study from Hilton has found that a staggering 87 per cent of Singaporean travellers have reported they feel proud about the rising popularity of their country of origin as a coveted travel destination with 92 per cent feeling honoured about the international popularity and appreciation for Asian food, design and culture.
This research comes as the global hospitality company, Hilton releases its global 2024 Trends Report, which uncovers four themes expected to be the catalysts of change and innovation for travel in 2024 and beyond, including travellers will invest in their sleep; as well as value connectivity and personalisation.
The report has also discovered an emerging generation of Asian travellers who are pursuing travel that will enable them to better understand their identity, which dubbed as the ‘GenerAsian traveller’.
In a global survey conducted in collaboration with Ipsos, a resounding chorus of travellers across Asia have expressed a growing confidence for self-exploration, according to Hilton in a statement.
From the island city serving as the backdrop of top-grossing Hollywood films, to its restaurants receiving internationally renowned recognition, Singapore has maintained itself as one of the top travel destinations for global travellers, welcoming an estimated 2.9 million international visitors in the first quarter of 2023.
Priorities differ among travellers when it comes to selecting their accommodation with Singaporeans are more likely than travellers from other countries surveyed to book their accommodations based on access to unique local experiences.
In fact, a substantial 70 per cent of Singapore respondents indicated that they are likely to do so, compared to the 65 per cent average across all countries surveyed in Hilton’s global study.
Furthermore, when it comes to the types of experiences Singapore travellers seek during their trips, 92 per cent Singaporeans unequivocally ranked exploring local and traditional food and beverage as the most important consideration when it comes to planning travel for 2024.
A strong majority (84 per cent) also indicated a desire to connect with the local community when they travel, and gain a deeper understanding of the local history and heritage of the destination they travel to, suggesting a reassuring desire for more authentic travel experiences.
Travellers in Singapore are also more inclined than the majority of their global counterparts to spend more on travel in 2024 than they did in 2023 (73 per cent in Singapore versus 65 per cent globally).
-- BERNAMA
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