Thursday 16 November 2023

UBX Kicks Off Groundbreaking Development In Boutique Fitness






KUALA LUMPUR, Nov 15 (Bernama) -- UBX, the Australian boutique fitness innovator renowned for its flexible workout schedules and unique boxing and strength regimens, has announced a groundbreaking development, “Extended Access”, revolutionising the landscape.

According to UBX in a statement, “Extended Access” grants its members unprecedented freedom to train outside traditional hours, transcending the constraints of regular boutique gym schedules.

This feature not only enhances member experience but also significantly bolsters member retention and franchise revenue through increased yield, conversions, capacity and demand.

“Due to high staff costs, most boutique gyms open for a morning and afternoon shift during the week and a Saturday morning shift on the weekend, meaning they are actually shut more than they are open.

“We knew members would train more regularly if they had more access to the gym, so we created a system that can deliver a highly engaging and effective workout even outside of staffed hours,” said UBX co-founder, Tim West.

In addition, the “Coaching Screens” integral to UBX gyms provide members with a seamless workout experience at any time, offering complete workout guidance, from visual exercise demonstrations to reps and heart rate zone indicators, supported by Myzone Heart Rate technology.

UBX allows members to start workouts at any time without pre-booking, challenging the traditional class timetable model.

When unable to visit the gym, members have access to UBX's on-demand workout app, offering a variety of boxing and strength exercises consistent with the in-gym training methodology, in which “Extended Access” also provides round-the-clock fitness flexibility, now.

The “Extended Access” initiative places UBX at the pinnacle of consumer demand in the fitness domain, affirming its pioneering status and commitment to integrating fitness seamlessly into modern, busy lifestyles.

-- BERNAMA

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