The EU Showcases European Agricultural Food Production Excellence

KUALA LUMPUR, April 26 (Bernama) -- Media, importers and distributors have recently gathered at the "Hellenic European Products Protected Designation of Origin (PDO)/Protected Geographical Indication (PGI)” (or “Welcome to European table”), an event organised by the European Union (EU), at Blu Kouzina restaurant in Singapore.

Building upon the success of last year's EU campaign, which introduced the "Experience European PDO & PGI Certified Greek Products", the event marked the next chapter in the gastronomic journey.

According to a statement, the occasion offered an engaging exploration of Greek PDO and PGI-certified products, carefully selected to showcase their authenticity, safety, and superior taste profiles.

During the event, a brief introduction to the National Union of Agricultural Cooperatives of Greece (ETHEAS), the PDO and PGI labels, in addition to key statistics and highlights of the showcased products were shared, emphasising their exceptional qualities and market impact.

The event highlighted the significance of the PDO and PGI labels in safeguarding the names of specific products designated as PDO and PGI products, promoting their unique characteristics linked to their geographical origin.

PDO covers agricultural products and foodstuffs which are produced, processed and prepared in a given geographical area using recognised know-how, while PGI covers agricultural products and foodstuffs closely linked to the geographical area, with at least one of the stages of production, processing or preparation takes place in the area.

This event to introduce Greek products labelled PDO allows consumers to trust and distinguish quality products, understand the origin of products, and also help manufacturers introduce market their signature products more efficiently.

Esteemed guests, Greek Counsellor of Economic and Commercial Affairs, Emmanouil Markianos was in attendance, along with culinary maestro Chef Derek Cheong, who led the tasting session and also took the stage as a speaker, showcasing an array of exquisite Greek products.

Throughout the event, attendees had the opportunity to sample a diverse array of products, including cheese, olives, olive oil, and saffron, all adorned with the prestigious PDO and PGI certifications.

Furthermore, the occasion provided a valuable chance for networking and connection among importers, distributors, media representatives, and enthusiasts alike.

-- BERNAMA