IMPACT ANALYTICS AI-POWERED PLATFORM TO HELP FUTURE-PROOF BRISCOE GROUP'S BUSINESS

KUALA LUMPUR, Aug 22 (Bernama) -- Impact Analytics, the pioneer in artificial intelligence (AI)-powered planning, merchandising and pricing solutions, has partnered with Briscoe Group, New Zealand’s retail conglomerate, to power data-driven retail operations.

Under the terms of the partnership, Briscoe Group will implement the Impact Analytics AI-Merchandising & Supply Chain platform, including PlanSmart, AssortSmart, InventorySmart, and AttributeSmart, to make data-driven decisions, improve forecasting accuracy, enhance inventory management, and ultimately deliver a superior customer experience.

“We are proud to partner with Briscoe Group on this incredible business transformation. The Briscoe Group team's dedication to retail excellence and innovation is truly inspiring.

“We are confident that our AI-powered platform will enable them to achieve their strategic goals and drive sustainable growth,” said Impact Analytics Chief Executive Officer, Prashant Agrawal in a statement.

Meanwhile, Briscoe Group Chief Operating Officer, Andrew Scott said: “After thoroughly evaluating opportunities to integrate advanced AI capabilities into our operations, we selected Impact Analytics for their exceptional retail-focused platform and team of seasoned experts.

“The platform's ability to deliver rapid value through dynamic module interaction and sophisticated AI forecasting will future-proof our business, ensuring we remain at the cutting edge of retail innovation.”

The Impact Analytics PlanSmart module is designed to help retailers optimise merchandise financial planning and manage open-to-buy budgets effectively, while AssortSmart is an AI-powered assortment planning software that enables retail companies to create customer-centric, profitable, and localised assortments across multiple locations.

In addition, InventorySmart is an AI-powered forecasting engine that enables retailers to accurately predict inventory needs and drive profitability by reducing overstocks and optimising assortments and distribution, whereas AttributeSmart is an AI-powered automated product tagging software that helps retailers improve product discoverability and merchandising.

Offering a holistic suite of AI-powered solutions to help brands future-proof their businesses using predictive analytics, Impact Analytics has been pioneering and perfecting the use of AI in forecasting, planning and operations for nearly a decade, serving the retail, grocery, manufacturing and consumer packaged goods (CPG) industries.

-- BERNAMA