Elken to Serve as Managing Director, the Americas; Boersma Joins as Managing Director, Asia-Pacific
NEW YORK, July 10 (Bernama-BUSINESS WIRE) -- Light Reaction, a mobile-first performance advertising business that is part of Xaxis, announced today the hiring of Karl Elken and Auke Boersma to serve as managing directors. Elken joins as managing director, the Americas and Boersma will serve as managing director, Asia-Pacific (APAC). The new hires will spearhead the growth of Light Reaction’s outcomes based, pay-for-performance media model across their respective markets, working with advertisers, publishers and partners to deliver highly accountable results for global brands.
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