Thursday, 23 June 2016

AMDOCS SURVEY: TEENAGERS HAVE A DIGITAL LIFESTYLE THAT SERVICE PROVIDERS SHOULD ADJUST TO

Global study maps unique digital DNA of teens as they become the next generation of paying customers

ST. LOUIS, June 21 (Bernama-GLOBE NEWSWIRE) -- Amdocs (NASDAQ:DOX), the leading provider of customer experience solutions, today announced the results of a global study(1) into the digital DNA, behavior and expectations of today’s teenagers (aged 15-18 years old). The study reveals a fragile relationship between communications service providers (CSPs) and teens, and the role digital technology will play in the lives of a generation who see their future as digital beings as much as human beings.

According to the study, only 12 percent of teenagers feel service providers understand their lifestyle and offer services to match it. 30 percent report experiencing bad customer service from their CSP over the past year, and 46 percent say they will not use that CSP again. A third of respondents then shared this information with families and friends. 

No comments:

Post a Comment