Ensuring Brand Safe Environments In The Age of User Generated Content
NEW YORK, April 19 (Bernama-BUSINESS WIRE) -- In recent weeks, some of the world's top brands, including L'Oreal, HSBC, Starbucks, and Walmart, have pulled their ad spending from Google, as a result of their ads appearing next to objectionable content on YouTube or websites the online ad giant monetizes. These brands are searching for a new digital video advertising safe haven that some believe, will be hard to find. In the midst of all of this upheaval and advertising anarchy, DynAdmic, a digital video advertising firm, has come to save the day with a unique set of tools that stirs up the competition and catches the eye of the world’s top brands and media agencies.
"The only way to prevent brands from being shown in an unsafe environment, is to analyze both written (page level) and spoken content (video level), not just rely on a quality score or the reputation of a video or website," said DynAdmic CEO Stéphane Bonjean. "We are scrubbing through online video content as if it was done by a human being. With our technology, we can listen to the videos, hunt for shocking sounds and inappropriate spoken content, to make sure our clients are buying ad space within a secure environment."
NEW YORK, April 19 (Bernama-BUSINESS WIRE) -- In recent weeks, some of the world's top brands, including L'Oreal, HSBC, Starbucks, and Walmart, have pulled their ad spending from Google, as a result of their ads appearing next to objectionable content on YouTube or websites the online ad giant monetizes. These brands are searching for a new digital video advertising safe haven that some believe, will be hard to find. In the midst of all of this upheaval and advertising anarchy, DynAdmic, a digital video advertising firm, has come to save the day with a unique set of tools that stirs up the competition and catches the eye of the world’s top brands and media agencies.
"The only way to prevent brands from being shown in an unsafe environment, is to analyze both written (page level) and spoken content (video level), not just rely on a quality score or the reputation of a video or website," said DynAdmic CEO Stéphane Bonjean. "We are scrubbing through online video content as if it was done by a human being. With our technology, we can listen to the videos, hunt for shocking sounds and inappropriate spoken content, to make sure our clients are buying ad space within a secure environment."
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