KUALA LUMPUR, Nov 8 (Bernama) – Brazil, USA, Indonesia, Germany and Japan have the greatest potential in the coffee markets according to a new study by Euromonitor International.
The study – “Five Most Promising Markets in Coffee” – identifying opportunities in both under-exploited and mature coffee markets. The research provides a global overview of the coffee market and identified the potential of these five countries for the market.
Brazil has became the largest coffee market in the world, representing 15 per cent of global coffee sales in total volume after surpassing the USA in 2014. The country has shown steady growth during the economic recession, posting growth rate above the global average.
While fresh ground coffee still dominates the market, the future of coffee in Brazil relies on new coffee types such as beans and pods, the global market research company said in a statement.
United States (US) presents a mature coffee market with growth rates below the global average in total volume sales. The future of US coffee relies on premium and convenient offerings, while coffee shops and specialized stores are key drivers for the market.
Coffee in Indonesia has reached total volume sales of 735 thousand tonnes in 2018. It has becomes increasingly relevant to consumers who seek to reproduce at home the foodservice experience which seeing higher demand for instant coffee mixes.
Coffee in Indonesia has reached total volume sales of 735 thousand tonnes in 2018. It has becomes increasingly relevant to consumers who seek to reproduce at home the foodservice experience which seeing higher demand for instant coffee mixes.
The study showed coffee consumption in Germany is well proportioned, presenting opportunities for innovation and new brands. Sustainability and traceability are important factors in the purchasing decision as consumers show interest in the entire coffee production and in having responsible consumption.
Meanwhile in Japan, coffee consumption is expected to be twice as large as tea consumption by 2022. Coffee beans is the most prominent format, representing 32 per cent of total volume sales in 2018. Sales of fresh ground coffee pods also expected to slow down due to the limited space in Japan’s households in urban areas.
-- BERNAMA
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