KUALA LUMPUR, March 11 -- Splunk Inc, Data-to-Everything Platform provider has unveiled the results of new research which explores the correlation between an organisation’s use of data and its business success.
The global study, ‘What Is Your Data Really Worth?’, quantifies the economic impact and value of data across organisations, according to a statement.
It found that by making better use of data, leading organisations surveyed had materially increased revenue and reduced operational costs, boosting profitability by an average of 12.5 per cent of their total gross profit.
The joint research study between Splunk and Enterprise Strategy Group (ESG) surveyed 1,350 senior business and IT decision-makers across eight industries in Australia, China, France, Germany, Japan, the UK and the US.
The results found that a more advanced data strategy was tied to improved outcomes including revenue growth, operational cost reduction, increased innovation, faster time to market, higher customer satisfaction and retention, and better, faster decision making across all industries and in all countries.
In addition to analysing how organisations are saving money and growing revenue with data, the study assessed respondents’ different stages of data-maturity based on criteria such as the prevalence of modern analytics tools and skills sets and the effectiveness of the organisation at operationalising its data.
To help organisations assess their stage of data use, Splunk has launched its new Data Maturity Calculator. The free, web-based assessment tool allows companies to discover how well their organisation is maximising the value of its data for desired business outcomes.
To download the full report and the executive summary, visit https://www.splunk.com/en_us/form/whats-your-data-really-worth.html.
-- BERNAMA
No comments:
Post a Comment