Trax acquires Survey.com, creates closed-loop merchandising system for physical retail

KUALA LUMPUR, March 12 -- Singapore-based Trax, a computer vision and analytics solutions provider for retail has announced its acquisition of Survey.com, a provider of prescriptive sales activation and merchandising services for emerging/mid-market consumer packaged goods (CPG) brands.

According to a statement, Trax will combine both companies’ industry-leading technologies, product offerings and customer delivery to create a first-of-its-kind closed-loop merchandising system for physical retail.

This will enable CPG brands and grocery retailers to harness a computer vision powered, on-demand labour solution to immediately address important merchandising needs in any store, at any time.

Global retailers and consumer goods manufacturers leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising.

These solutions are powered by proprietary fine-grained image recognition algorithms which convert photos of retail shelves into granular, actionable shelf and store-level insights.

Trax chief commercial officer and co-founder, Dror Feldheim said: “With Survey joining Trax, we will strengthen our leadership in prescribing best-in-class, data-driven in-store strategies to brands and retailers, and become a differentiated provider of on-demand sales activation and merchandising services to the entire spectrum of CPG brands.

“In addition, this acquisition allows Trax to serve the unique needs of emerging/mid-market brands, a segment that is a significant source of growth in CPG today. We are truly excited to welcome Survey.com to the Trax family.”

-- BERNAMA