KUALA LUMPUR, July 7 -- Euromonitor International, a global market research company has launched a new system to track product claims across 40 markets.
Leveraging its e-commerce intelligence solution Via, Euromonitor International’s new Product Claims and Positioning system tracks over 150 clean, ethical and dietary labels to identify top product claims across 11 industries, according to a statement.
In 2019, vegetarian, organic and gluten-free were the top three online product claims, respectively, in chocolate confectionery worldwide, according to a new white paper, ‘Leveraging Product Claims to Build a Successful Brand Strategy’ by Euromonitor International.
The new system provides data on online penetration of product claims to help businesses understand conscious consumerism, support brand positioning initiatives, target formulation opportunities and benchmark product portfolios against competitors.
“Aligning corporate strategies with leading claims allows companies to meet consumer demand, while being at the forefront of emerging claims that could drive new product development,” said Euromonitor International food and nutrition industry manager, Katharina Bagul.
Due to the COVID-19 pandemic, consumers are even more reliant on the online channel to shop and search for claims information, pressing companies to find the best positioning to address consumer demands.
-- BERNAMA
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