KUALA LUMPUR, July 20 -- Trax Ltd and Intage Inc recently announced an alliance to drive digital transformation of Japan’s retail industry, starting with the roll-out of a holistic in-store execution solution.
According to the Singapore-based Trax in a statement, this is aimed at helping CPG manufacturers improve their return on investment on trade and merchandising activations in store.
CPG manufacturers can achieve a robust and reliable measurement of in-store execution via a combination of Intage’s Product Master Database and 800-strong field force, together with Trax’s computer vision and machine learning platforms.
The integrated data streams deliver unique insights on in-store execution – often the missing link for CPG manufacturers in Japan – to accurately measure shelf compliance and implement timely actions to correct and optimise shelf conditions to maximise sales.
In Japan, Intage provides CPG manufacturers with services such as Nationwide Retail Store Panel Survey and Nationwide In-store Promotion Survey, which are used for brand marketing and/or in-store promotions.
Global retailers and CPG manufacturers leverage Trax’s in-store execution and retail analytics solutions and services to better manage on-shelf availability and optimise merchandising.
The integrated data streams deliver unique insights on in-store execution – often the missing link for CPG manufacturers in Japan – to accurately measure shelf compliance and implement timely actions to correct and optimise shelf conditions to maximise sales.
In Japan, Intage provides CPG manufacturers with services such as Nationwide Retail Store Panel Survey and Nationwide In-store Promotion Survey, which are used for brand marketing and/or in-store promotions.
Global retailers and CPG manufacturers leverage Trax’s in-store execution and retail analytics solutions and services to better manage on-shelf availability and optimise merchandising.
These solutions are powered by proprietary fine-grained image recognition algorithms which convert photos of retail shelves into granular, actionable shelf and store-level insights.
-- BERNAMA
-- BERNAMA
No comments:
Post a Comment