KUALA LUMPUR, March 5 (Bernama) -- Informa Markets, a global organiser who creates platforms for a wide range of industries to trade, connect and grow, launched MAGIC Pop-Up Orlando from Feb 9 to 11 at the Orange County Convention Center.
According to a statement, the ‘Pop-Up’, a smaller scale regional version of their keystone fashion event which typically takes place twice-yearly in Las Vegas, Nevada was a comprehensive ‘one-stop-shop’ opportunity for various segments of the fashion industry.
It is one of the many industries hit hard by the COVID-19 devastating economic impact, to discover new brands, safely network with like-minded retailers, and generate much-needed revenue.
MAGIC Pop-Up Orlando featured a diverse array of up-and-coming designers and larger more established brands eager to connect with big box, online, specialty and boutique retailers, with the collective goal of reinvigorating the hard-hit fashion industry.
Informa Markets has moved forward with a hybrid approach, launching an online marketplace, MAGIC Digital, alongside a physical event in Orlando.
While Informa Markets believes strongly in the virtual format as a powerful complementary tool and a long-term twin engine for its over 450 brands, interest in the physical event exceeded their expectations —recording an astounding 40 per cent more registrations than anticipated for the Orlando show.
In addition to returning to their larger keystone events in 2021, Informa Markets plans to host similar, smaller-scale regional pop-ups in cities globally as they begin their gradual return to face-to-face event experiences.
-- BERNAMA
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