Hisense European sales revenue surges to 113 per cent

 

KUALA LUMPUR, June 15 -- This year, Hisense sales revenue in the European market grew by 113 per cent year-on-year, with more than 355 per cent and 185 per cent growth in key markets such as Poland and France.

Hisense, the official sponsor of UEFA EURO 2020, celebrates the official kick-off of EURO 2020 in Italy.

Ever since the sponsorship of UEFA EURO 2016, through supporting sport event and technology innovation, Hisense has gained many recognitions and praises from European consumers, with its brand awareness increased by six per cent.

Hisense is dedicated to developing and producing cutting-edge technology, adopting localisation strategy to ensure different markets' consumer needs and product experience, according to a statement.

The company has set up branches and offices in Germany, Italy, Spain, UK, France, and other European countries, actively expanding local sales by cooperating with Amazon, Euronics, ElectonicPartner, and local dealer, among others.

Hisense also increased investment in Europe to improve brand awareness and accelerate the localisation process.

Meanwhile, to meet local market demands and accelerate products production, Hisense has signed an agreement with the Slovenian government and plans to produce 2.5 million TVs for the European market this year.

Dedicated to technical innovation and putting consumer first, Hisense makes customised products according to different market needs, while also optimising its products in response to the local market and environmental changes.

Hisense insists on localised management by establishing localised teams, such as sales, production, logistics, customer care, through project management and work authorisation, believing that the local management and insights from local employees can better integrate into its market.

Looking ahead, Hisense will continue to work hand in hand with the European market, cooperate closely with local departments and partners, to provide high-quality technology products and services for European consumers.

-- BERNAMA