Thursday 24 June 2021

HONG KONG TOURISM BOARD DEBUTS GREAT OUTDOORS SUMMER VIDEO SERIES

 


KUALA LUMPUR, June 24 (Bernama) -- Hong Kong Tourism Board (HKTB) has initiated a series of uniquely soothing sensory videos created under the 360 Hong Kong Moments, which have managed to capture and bottle the city’s auditory essence into highly immersive and pleasurable viewing experiences.

According to a statement, this summer, Hong Kong’s great outdoors will be very much within reach to those who reside abroad.

A highlight of the Great Outdoors Hong Kong (GOHK) 2021-2022 summer campaign, four distinctly themed Autonomous Sensory Meridian Response (ASMR) videos will each feature 30-second snapshots of dreamy environmental acoustics heard in far-flung corners of the city.

The videos are designed to stimulate the senses and heighten one’s sensitivity to the harmonic countryside symphonies, just a stone’s throw from the city.

ASMR in Peng Chau invokes a ship’s horn, a temple’s chimes and the hypnotic kau cim (shaking of fortune sticks), while swaying leaves, dripping waterfalls, chirping birds and flapping wings angle for attention in ASMR in Shing Mun Reservoir.

Both calming and provoking, the video series stars curious individuals exploring the outskirts of Hong Kong through a hyper-focused lens, and culminates in a three-minute magnum opus, bringing all the contrasting elements together into one beautifully euphoric whole.

The ASMR videos form part of the broader GOHK summer campaign, which will also showcase 13 seasonal routes, covering hiking and sightseeing destinations, island-hopping itineraries and water sports experiences.

The entire Great Outdoors Hong Kong 2021-2022 campaign is hosted on its own dedicated campaign website, and is packed to the brim with useful information, like insider tips, dining recommendations and transportation suggestions.

On top of the signature ASMR vignettes, the site features a colourful mix of photos, written itineraries and 13 videos-for-beginners, offering an overview and en route experiences about each seasonal route to inspire future trips.

More information and full summer video series of Great Outdoors Hong Kong 2021-2022, at www.discoverhongkong.com/eng/explore/great-outdoor/wellness.html.

-- BERNAMA

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