NIELSENIQ, QUALTRICS NEW PARTNERSHIP EMPOWERS BRAND LEADERS FOR SMARTER DECISIONS

 

KUALA LUMPUR, Sept 2 (Bernama) -- Global measurement and data analytics industry leader, NielsenIQ, and Qualtrics, the leader and creator of the Experience Management (XM) category, have announced a new partnership empowering brand leaders to make smarter and faster decisions.

The partnership is expected to create one of the world’s most comprehensive brand experience solutions, providing organisations with a real-time, 360-degree view of their brand health based on consumer feedback.

Consumer expectations have quickly changed, and as they continue evolving, brands need to turn consumer insights into action to differentiate themselves and expand their customer base.

Through the partnership, NielsenIQ will use Qualtrics BrandXM™ to power its Winning Brands® solution, according to a statement.

Winning Brands® is NielsenIQ’s proven model for measuring brand awareness, consideration, and image before, during, and after brand exposure to consumers. Qualtrics BrandXM™ identifies essential brand drivers among potential customers, empowering businesses to accelerate customer acquisition and increase their brand value.

The joint solution will enable brands to capture key brand metrics, such as Brand Equity Index (a barometer of consumers’ purchase intent correlated with market share) on a single platform, aligning them with business outcomes including awareness, consideration, and usage.

“NielsenIQ’s best-in-class methodology, combined with Qualtrics’ experience management technology, will help brands adapt and be successful in any business environment,” said NielsenIQ Consumer Insights Global President Yuneeb Khan, expressing pride in the partnership with Qualtrics to provide brand leaders deeper insights in real-time, allowing them to gain a leg up on their competition.

Meanwhile, Qualtrics Global Head of Ecosystem R. J. Filipski noted: “Bringing together NielsenIQ’s leading Winning Brands model with Qualtrics’ proven ability to help organisations deliver what consumers want will give brands a significant advantage in rapidly changing markets.”

For more information, visit www.nielseniq.com.

-- BERNAMA