Friday 3 September 2021

RAJ PUDIPEDDI WEARS ANOTHER HAT AS ALIGN TECHNOLOGY MD FOR ASIA PACIFIC COMMERCIAL ORGANISATION

KUALA LUMPUR, Sept 3 (Bernama) -- Align Technology Inc, a leading global medical device company, has announced that Raj Pudipeddi, Align Technology chief product and marketing officer, and senior vice president, will assume additional responsibility for the commercial organisation in the Asia Pacific region as managing director, effective immediately.

According to a statement, he succeeds Julie Tay, Align Technology senior vice president and managing director, Asia Pacific.

Tay will remain an Align executive in the role of senior vice president, commercial strategy through February 2022 to enable a smooth transition and provide support for the Company’s annual strategic planning process.

“I want to thank Julie for her lasting contributions to Align and our Asia Pacific business which has grown exponentially over the past eight years under her leadership,” said Align Technology president and chief executive officer, Joe Hogan.

“Throughout her tenure, Julie built a strong Asia Pacific organisation, whose leadership will work closely with Julie and Raj to ensure a smooth transition, delivering on our strategic growth initiatives across the region.

“At the same time, I am pleased that Raj will expand his scope to include management of our Asia Pacific business. Raj has strengthened our product, innovation and marketing teams over the last two and half years.”

With 26 years of business leadership and brand building experience across consumer goods and telecom, Pudipeddi joined Align in 2019 as senior vice president and chief marketing officer, responsible for the global product, marketing, innovation, business development and clinical teams.

Meanwhile, Tay joined Align in 2013 as vice president and managing director of the Asia Pacific region, where she successfully drove Align’s strategy to build the Asia Pacific business by acquiring regional distributors and investing in sales, marketing, and clinical operations - including establishing the first training centres in the region.

The Company also announced that Srini Kaza, Align Technology vice president of product research & development has been promoted to senior vice president, reporting directly to Hogan.

More details at www.aligntech.com.

-- BERNAMA

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