KUALA LUMPUR, Dec 9 -- In response to Korea's shift to the ‘Living with COVID-19’ (phased recovery of daily living) era and our world's ongoing transition to digital, the Ministry of Culture, Sports, and Tourism and the Korea Tourism Organization (KTO) have organised the K-VIBE CONCERT, a metaverse concert made possible through extended reality (XR).
The K-VIBE CONCERT on Dec 8 will utilise XR, a core technology of the metaverse.
According to a statement, by introducing people the world over to the beauty and wonders of Korea, the event is expected to both provide a new way to experience the country, and spark a desire to travel there.
The concert brings together various aspects of the Korean Wave, from K-Pop and dance to dramas, beauty, and webtoons, to offer the audience a rich, diverse experience and garner international attention, and will feature many leading musical artistes representing K-Pop from the first to fourth generation, including BoA, SHINee's Key, aespa, DJ Raiden, Brave Girls, Mommy Son, and Wonstein.
The dance crew LACHICA, immensely popular following their appearance on the Street Woman Fighter TV programme, will also be in attendance, performing a dance highlighting Korea's unique character.
In addition, the international appeal of popular figures such as global webtoon artiste Yaongyi, who will host ‘Explaining Core Korean Beauty Tips’, will serve as an inspiration for people throughout the world to visit Korea.
ZEPETO Live, a service provided by ZEPETO, Asia's largest metaverse platform, will be utilised to host K-VIBE CONCERT, Korea's first ever metaverse concert.
With this service, the KTO will be able to broadcast K-VIBE CONCERT to people around the world.
Choongsub Oh, Director of the KTO's Brand Marketing Team, said, “With the recent success of a variety of Korean Wave content, the world is watching Korea.”
-- BERNAMA
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