KUALA LUMPUR, Dec 9 (Bernama) -- The shopper journey continually evolves as consumers have more control over what they do, see, and hear, meaning the tools used to measure and analyse sales, market share and consumer behaviour must also change.
In an environment continuing to experience seismic shifts, measuring when, where and how consumers are buying is imperative, thus allowing fast-moving consumer goods (FMCG) manufacturers and retailers to anticipate trends and react faster to consumer needs and expectations.
NielsenIQ is transforming the FMCG and retail industry with its innovative solutions and precise insights, which offer an integrated, accurate, complete, and more granular view of the offline and online marketplace—making it easier to analyse trends across channels.
Foxintelligence is the largest e-commerce measurement and consumer data analytics company in Europe, and will be able to expand its coverage and offering to additional markets as a NielsenIQ-powered company.
Eight months after becoming a standalone company, NielsenIQ has made several key acquisitions and significantly increased its investments to accelerate its product delivery and build comprehensive solutions, transforming the measurement and analytics solutions available to the rapidly changing FMCG and retail industry.
“NielsenIQ’s ambition is to approach e-commerce holistically. Foxintelligence is instrumental in this strategy, expanding the footprint of our unmatched retail measurement solution. They uncover the online blind spots like marketplaces, category specialists, direct-to-consumer, quick-commerce and last milers, among others, providing full-market coverage,” said Clément Colin, Head of International E-commerce Measurement, NielsenIQ, in a statement.
Foxintelligence gathers and anonymises e-receipts to create detailed, comprehensive, and proprietary transaction data. This data is the cornerstone of market intelligence in today’s digital consumption age, and NielsenIQ will propel it forward.
The acquisition of Foxintelligence marks the latest bold step NielsenIQ is taking in providing groundbreaking, comprehensive e-commerce data. In September this year, NielsenIQ acquired Rakuten Intelligence and Data Impact to enhance its e-commerce solution portfolio and scale it globally.
For more information, visit NielsenIQ.com.
-- BERNAMA
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