Friday 15 April 2022

USERTESTING NEW CAPABILITIES PROVIDES ORGANISATIONS MORE CUSTOMISABLE, POWERFUL INSIGHTS



KUALA LUMPUR, April 14 (Bernama) -- UserTesting, a leader in video-based human insight, has announced new features as part of its quarterly product release to help companies gather human insights specifically tailored to how their business operates.

“UserTesting is continuously innovating its overall platform experience to bring greater efficiencies to how organisations collect, access, and take action on customer insights,” said CTO at UserTesting, Kaj van de Loo.

“The easier we can make it for organisations to capture these types of insights, the greater the customer intuition they can build–and it’s those companies that understand what is driving their customers’ behaviours that will be the market leaders.”

According to a statement, UserTesting has also rolled out usage management for workspaces, making it easier to plan and share testing capacity across the entire organisation.

Lastly, for teams that want to capture feedback from their Fuel Cycle community members, UserTesting now offers the ability to launch tests to these audiences directly from the UserTesting® Human Insight Platform.

New features in this product release include customise auto-generated insights. UserTesting’s insight customisation allows customers to provide feedback on auto-generated, intelligent insights by adding their own custom terminology.

Meanwhile, new integration with Fuel Cycle allows companies to more efficiently reach and get feedback from their own customers that are already established via Fuel Cycle communities.

In addition, usage management for workspaces enables organisations to manage testing capacity across their enterprise more easily and efficiently. Customers can now expand the use of the UserTesting Human Insight Platform into new departments, groups, and lines of business while effectively managing testing capacity.

Headquartered in San Francisco, California, UserTesting has more than 2,300 customers, including more than half of the world’s top 100 most valuable brands according to Forbes.

More details at www.usertesting.com.

-- BERNAMA

No comments:

Post a Comment