ENTROPIK SECURES US$25 MLN IN SERIES B FUNDING ROUND

KUALA LUMPUR, Feb 9 (Bernama) -- Entropik, an artificial intelligence (AI) Powered Integrated Market Research platform provider, has raised US$25 million in a Series B funding round led by Bessemer Venture Partners and SIG Venture Capital. (US$1=RM4.30)

In a statement, Entropik said the round also saw participation from Trifecta Capital, Alteria Capital and long-time existing investor Bharat Innovation Fund.

“In our mission to enable brands to achieve a robust understanding of its consumer, we are thrilled to have Bessemer Venture Partners and SIG Venture Capital join this journey.

“The new round also comes as a testament to the rigour and hard work put in by our global team and the trust put by enterprises in our offerings,” said Entropik Founder and Chief Executive Officer, Ranjan Kumar.

With this latest round of funding, Entropik will continue to disrupt consumer research for global brands and build world-class products out of India, enabling research, marketing, and product teams moving towards a more collaborative, agile and scalable way to conduct research.

The company will also focus on expanding its footprint across the United States (US), Europe and Asian markets.

Entropik has grown approximately seven times in the last two years, riding on its patented Emotion AI Technologies and driven by its expansion into the US, Europe, Southeast Asia and the Middle East.

Its unique integrated research platform brings quantitative surveys, qualitative research, online panel and patented emotion AI technologies under one umbrella, making the company a one-stop solution for marketing and product organisations.

Over 150 global brands across finance, media, consumer goods, food and beverage, and entertainment leverage Entropik's consumer research stack to make better consumer-centric decisions faster and more efficiently.

-- BERNAMA