[INVNT GROUP], MSM TO FUEL MARKETING POWER OF TALENT, BRANDS ACROSS MOTORSPORTS

KUALA LUMPUR, April 12 (Bernama) -- [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT and MSM, the global talent and motorsport agency announced a strategic business partnership offering best-in-class marketing and commercial solutions for talent, brands, and events across motorsports, entertainment and beyond.

“Our global [INVNT GROUP] team strategically leads brands and organisations towards the next frontiers of engagement and community building, activating impactful campaigns at scale.

“We are excited to explore the boundless possibilities of this partnership, providing access to and opportunities with world-class experiences and brands,” said [INVNT GROUP] President & Chief Executive Officer (CEO) and INVNT.ATOM CEO, Scott Cullather in a statement.

Led by Cullather, the GROUP represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter, anywhere, including Lamborghini, Samsung, General Motors, Meta, PepsiCo and Rolls Royce, among others.

Meanwhile, MSM Founder and CEO, Enrico Zanarini said: "We are thrilled to partner with [INVNT GROUP] and fuse our expertise in motorsport with their innovative portfolio of disciplines, fuelling our brand storytelling capabilities across strategy, culture, experiential, digital and Web3.

“Combined with the group’s geographic spread across the world, which syncs seamlessly with our key regional markets, this collaboration will undoubtedly strengthen our position as the go-to agency for all things motorsport, and we look forward to delivering even greater value and success for our clients.”

MSM specialises in identifying, nurturing, and supporting partnerships for brands and racing talent, providing lifelong value across every facet of the motorsport industry.

With over 40 years of experience and a proven track record of building standout relationships between brands, drivers, teams and championships at the pinnacle of motorsport, MSM has developed an approach that is tailor-made for clients to unlock their full potential across sponsorship, hospitality and bespoke events.

-- BERNAMA