KUALA LUMPUR, Jan 9 (Bernama) -- An independent technology company, PubMatic has announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and help media buyers drive performance.
With Connect as a centralised access point for addressability solutions, the company in a statement said it has not only adapted to industry changes but also delivered a quantifiable monetisation lift for publishers.
“Our mission is to fuel the endless potential of internet content creators, and in today’s regulatory and privacy-centric environment, this requires collaborative partnerships and integrated technology.
“Through Connect, we have developed innovative, omnichannel solutions that not only address the challenges posed by the changing digital advertising landscape but also set a new standard for effective and privacy-conscious advertising,” said its senior vice president of addressability and marketplace, Andrew Baron.
PubMatic has expanded its partnerships with leading alternative IDs, audience data partners and contextual providers to ensure publishers and advertisers can continue to deliver relevant, impactful advertising across the open internet.
As a result, over 75 per cent of impressions on the company’s platform have alternative targeting signals attached other than the cookie.
PubMatic is now integrated with nearly 30 alternative IDs, to drive increased return on investment (ROI) for advertisers as well as increased publisher revenue and cost per milles (CPMs).
In addition to alternative IDs, PubMatic supports dozens of global data providers to create robust and effective omnichannel advertising solutions, further extending privacy-safe, targetable data available for buyers.
As PubMatic continues to prioritise partnerships and collaboration, it remains dedicated to driving the future of digital advertising through innovation, strategic alliances, as well as a steadfast commitment to user privacy.
-- BERNAMA
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