KUALA LUMPUR, Jan 11 (Bernama) -- Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, unveiled how it enables an enhanced shopper experience with its Store Guest Behaviors powered by Computer Vision Analytics (CVA) solution at the 2024 National Retail Federation (NRF) Big Show.
According to a statement, Store Guest Behaviors is an artificial intelligence (AI) solution that leverages an adaptive learning model to help retailers understand shopper journeys and deliver engaging, enjoyable and unique shopping experiences.
“Truly understanding the shopper journey is key to impacting shopper behaviours, and a holistic picture of a customer’s movement in a retail space allows for better-informed decisions which results in a superior shopping experience.
“Retailers of any size or category can achieve just that with our Store Guest Behaviors solution and design the ultimate experience that aligns with their brand and overall mission as well as with their customers’ needs,” said its chief technology officer, Subramanian Kunchithapatham.
Store Guest Behaviors reveals enriched, actionable shopper insights retailers can use to help boost in-store sales through thoughtful strategy and layout within a retail environment.
This is because it increases the value of foundational traffic analytics programmes, using people counting, shopper journey and behaviour data to facilitate operational excellence and improve conversions.
That outcome is enabled by understanding shoppers’ paths to purchase whereby the solution utilises various data streams like zone-level dwell time and movement analysis, which can measure the time shoppers engage with displays or merchandise.
In addition, Store Guest Behaviors can help retailers better understand their customers and what they want, by understanding audience measurement.
As with most Sensormatic Solutions computer vision applications, the new solution is enabled through collaboration with Intel and Lenovo and optimised for retail using Sensormatic Solutions suite of proprietary, connected and outcomes-based solutions.
-- BERNAMA
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