KUALA LUMPUR, March 20 (Bernama) -- Euromonitor International's new market research on global fresh food industry indicated sales growth of 3 percent for global meat to 255 million tonnes in 2014, driven by growing demand in emerging markets.
The report also indicated meat demand declined in developed markets due to the recession at Greece, said Euromonitor in a statement issued today in London.
Beside Greece, meat consumption decline also recorded in Germany and Netherlands. The US has also registered a negative growth of -1 percent last year.
Health, ethical, sustainability and religious issues have given meat a bad name. A number of Western consumers are embracing vegetarianism and veganism or adopting a pescetarian, flexitarian or vegetable-oriented diet.
Increased prosperity and rising populations are key drivers for meat consumption in emerging markets.
For example, since 2009, India's annual disposable income has improved by 95 percent and meat consumption has increased by nearly 50 percent during the same time period.
"In developed markets, poultry wins shares of consumer stomachs at the expense of red meat, which is gaining a bad reputation due to health concerns.
"Surprisingly, lamb and goat are also on the rise in these markets due to increasing interest in exotic and rare meats, as well as the growing popularity of Middle Eastern cuisine," explained Anastasia Alieva, Head of Fresh Food Research at Euromonitor International in the same statement.
--BERNAMA
The report also indicated meat demand declined in developed markets due to the recession at Greece, said Euromonitor in a statement issued today in London.
Beside Greece, meat consumption decline also recorded in Germany and Netherlands. The US has also registered a negative growth of -1 percent last year.
Health, ethical, sustainability and religious issues have given meat a bad name. A number of Western consumers are embracing vegetarianism and veganism or adopting a pescetarian, flexitarian or vegetable-oriented diet.
Increased prosperity and rising populations are key drivers for meat consumption in emerging markets.
For example, since 2009, India's annual disposable income has improved by 95 percent and meat consumption has increased by nearly 50 percent during the same time period.
"In developed markets, poultry wins shares of consumer stomachs at the expense of red meat, which is gaining a bad reputation due to health concerns.
"Surprisingly, lamb and goat are also on the rise in these markets due to increasing interest in exotic and rare meats, as well as the growing popularity of Middle Eastern cuisine," explained Anastasia Alieva, Head of Fresh Food Research at Euromonitor International in the same statement.
--BERNAMA
http://www.bernama.com/bernama/v8/newsindex.php?id=1119357
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