XAXIS TAPS TECH INDUSTRY EXECUTIVE KARL BUNCH AS VP, GLOBAL PRODUCT DEVELOPMENT

KUALA LUMPUR, March 4 (Bernama) -- Xaxis, the world's largest programmatic media and technology platform, announced today it has named Karl Bunch as vice president, global product development. Bunch brings several decades at the forefront of the technology and programmatic industries to the role, where he will be responsible for leading demand side operations, supporting audience buying, optimization, reporting, analytics and campaign planning tools. Bunch previously served as chief technology officer at ad technology platform iSocket, prior to its acquisition by the Rubicon Project. He has also held senior positions at AppNexus where his responsibilities included defining and growing the company’s agency and marketer business, helping build out the company’s mobile products business and guiding advertisers in maximizing their digital spend. Other experience includes serving as chief solutions officer at digital media holding company CPXi and as SVP, strategic technology at Warner Music Group. http://mrem.bernama.com/viewsm.php?idm=23964