KUALA LUMPUR, June 11 (Bernama) -- Rakuten Inc, a global leader in internet services, has launched Rakuten Sports, a new live streaming and video on demand (VOD) sports entertainment platform.
The new service is available in Vietnam, Singapore, Philippines, Indonesia, Malaysia, Cambodia, Myanmar, Laos and other countries in Southeast Asia.
Rakuten Sports provides viewers with Meiji Yasuda J1 League matches from the 2019 season, both live and on demand.
The service’s content portfolio, currently centred on soccer, also features the original series Iniesta TV, which follows international soccer star, Andrés Iniesta who plays for the Rakuten Group’s J.League soccer club, Vissel Kobe.
Rakuten has also partnered with Lagardère Sports, the international media rights distributor of Japan’s professional football league, to distribute 2019 season J. League matches to fans in over 140 countries, excluding Japan and selected regions.
In addition to soccer, Rakuten Sports plans to add basketball, table tennis and other sports to its offerings.
Going forward, the sports entertainment platform also plans to introduce new user engagement capabilities that will allow global sports fans to interact with the content while communicating with other sports fans in new, innovative ways.
-- BERNAMA
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