Synchronoss partners WeAre8 to transform consumer-brand relationship

KUALA LUMPUR, Oct 31 -- Synchronoss Technologies Inc has partnered WeAre8 to radically disrupt traditional brand advertising, creating a revolutionary channel for brands to create and deliver personalised mobile marketing campaigns.

The campaigns will drive results and consumer interaction through the direct sponsorship of consumers, while the collaboration will provide a highly scalable pathway to deliver massive benefits to brand consumers and operators.

WeAre8 will leverage Synchronoss’ Rich Communications Services (RCS)-based advanced messaging platform to give brands this channel to develop direct relationships with individual consumers through their mobile devices.

Through personalised, immersive RCS-enabled messaging, consumers will have the opportunity to get sponsored directly by brands and leverage their voices in a way that enables them to be compensated for consuming, sharing or creating high-quality branded content.

“Utilising the power of the WeAre8 opt-in data engine, this new advertising channel not only will revolutionise how subscribers and global brands interact, it will also provide operators with significant new revenue opportunities,” said Synchronoss chief marketing officer and chief product officer, Mary Clark.

Unlike traditional text messaging, RCS-powered messaging gives subscribers and brands the ability to easily add advanced multimedia capabilities to their text messages, including high-resolution photos, audio recordings, videos and GIFs.

Synchronoss is a global leader and innovator of cloud, messaging, digital and IoT products. More information at https://synchronoss.com.

-- BERNAMA