KUALA LUMPUR, Aug 11 -- Amazon has broadened Project Zero to seven new countries - Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE - making it available in 17 countries now.
Project Zero combines Amazon’s advanced technology, machine learning and innovation with the sophisticated knowledge that brands have of their own intellectual property, driving counterfeits to zero.
Launched last year, Project Zero builds on Amazon’s long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon.
According to a statement, Project Zero uses three key components to protect and empower brands - automated protections, self-service tool and product serialisation.
The automated protections proactively and continuously scan more than five billion attempted daily product listing updates globally to look for suspicious listings.
Project Zero goes further with a self-service tool to empower brands and provides them with an unprecedented ability to directly remove listings from the store.
These removals also feed into Amazon’s automated protections, leading to better catch potential counterfeit listings proactively in the future.
Product serialisation is enabled by a unique code that brands apply within their manufacturing or packaging process, to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products from Amazon’s stores.
Enrolled brands in Amazon Project Zero and those already having a trademark enrolled in one of the newly-launched countries will automatically be able to use Project Zero in these additional stores. More details at www.ProjectZero.com
-- BERNAMA
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