KUALA LUMPUR, April 16 (Bernama) -- Global beauty brand, Mary Kay Inc and its Mary Kay Global Design Studio have presented an innovative virtual beauty experience, digitising Mary Kay's first virtual pop-up showroom.
Designed with the latest virtual reality technology, the new Suite 13™ offers Mary Kay Independent Beauty Consultants and customers a 360-degree as well as 3D beauty experience.
Users can virtually browse the beauty brand’s portfolio of skin care as well as explore the company and its founder Mary Kay Ash’s history.
Based on a statement, Suite 13™ invites users to tour via virtual ‘rooms’. Upon entering the ‘Lobby’, users can learn about the Company’s global legacy.
The other virtual rooms include the ‘Pink Plaza’ which explores the Company’s values and the ‘Innovation Center’ that presents Mary Kay’s innovative skin care products and showcases key product benefits and ingredients.
The platform also allows users to add their favourite Mary Kay products to a Wishlist to be shared with the user’s Independent Beauty Consultant.
For the design of Suite 13™, Mary Kay partnered with Obsess, a leading experiential e-commerce platform that enables brands to create interactive, online virtual experiences using virtual reality.
In keeping with its mission to empower women’s lives, Mary Kay also partnered with several female photographers to produce the images displayed in the virtual platform.
Suite 13™ was initially launched in Mexico earlier in 2021, followed by Brazil, Argentina, Spain, Colombia and Peru. The Company expects to launch the platform in most of its markets by year-end.
-- BERNAMA
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