KUALA LUMPUR, Aug 22 (Bernama) -- INVNT.ATOM, the digital and Web3 innovation division of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, has launched BZAR, the group’s patent-pending, self-funded, content-led digital platform, built exclusively for brands and fans.
According to INVNT.ATOM in a statement, the now available-to-demo platform enables next-gen collaboration, connection and co-creation with communities in the virtual world.
With BZAR, brands can create custom and immersive experiences tailored precisely to their needs utilising curated photorealistic environments, proactive immersive commerce, and Web3 integrated features to engage with their consumers, build communities, and drive new commercial opportunities.
[INVNT GROUP] President & Chief Executive Officer (CEO) and INVNT.ATOM CEO, Scott Cullather said the group has always been at the forefront of creating compelling and impactful brandstories worldwide, and saw Web3 and its proprietary virtual platform, BZAR, as a critical component of any successful marketing strategy and the next great frontier of brandstory.
“Built upon WebGL and WebGPU, our scalable platform features a comprehensive suite of tools that bring brand narratives to life in virtual worlds with features such as multiplayer interaction, real-time communication and synchronised video streaming.
“With 29 unique patent claims, BZAR revolutionises new and existing revenue streams for brands based on their specific strategic needs; while engaging their communities with always-on, custom-curated interactive experiences,” he said.
Meanwhile, [INVNT GROUP] APAC Managing Director, Laura Roberts said BZAR was built for brands to seize on the possibilities enabled by this wave of emerging technologies.
“BZAR is a canvas for creativity and consumer connection, integrating new technologies such as AI-adapted mechanisms that can generate unimagined virtual worlds and environments,” she said.
Key features and Web3 integrations of the BZAR platform include expansive environments; NFT ticketing; cross-platform; avatar creation and customisation; social integration; interactive actions; audio triggers; marketplace; as well as mini-games and private rooms for friends.
INVNT.ATOM, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate and create new opportunities at the digital frontier of Web3, while [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT.
-- BERNAMA
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