THE LYCRA COMPANY UNVEILS INTELLECTUAL PROPERTY ENFORCEMENT INITIATIVE

KUALA LUMPUR, Aug 23 (Bernama) -- The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel and personal care industries, has launched an intellectual property enforcement initiative in support of LYCRA FitSense technology.

According to a statement, this technology is an aqueous dispersion of the LYCRA brand polymer which can be printed onto fabrics and garments to give a localised power boost, resulting in shaping and compression benefits. It has been successfully adopted by both local China and leading international brands and retailers.

The LYCRA Company vice president of Asia, apparel, and president of the APAC region, Vincent Hu said the company was beginning to see products that were attempting to replicate its offering due to the significant benefits of LYCRA FitSense technology.

“Given our ownership of the intellectual property for this unique technology, it is appropriate that we exercise our rights to take the necessary legal action to deal with infringers,” he said.

Meanwhile, its chief legal officer, Catherine Spicer said producing in, or shipping and/or selling any fabric or garments into China, the United States (US), or other countries where The LYCRA Company holds patents over these technologies, is restricted to the company and its customers or other legitimate users of its technology.

This printable form of LYCRA brand technology is supported by a global patent portfolio related to print technologies that modify garments for shaping purposes through altering stress-strain properties of fabrics, in which LYCRA FitSense technology also benefits from the trademark protection.

The technology is used primarily in garments such as shapewear, activewear, swimwear, intimate apparel and leggings, where lightweight single-layer printed fabrics can give the benefits normally associated with double layer or heavy fabrics, resulting in fewer materials being used.

This new intellectual property enforcement initiative for LYCRA FitSense technology builds off previous successful enforcement by The LYCRA Company, most recently in the denim industry in China linked to LYCRA dualFX technology.

Headquartered in Wilmington, Delaware, US, it holds in excess of 950 patents with almost 80 granted or filed in 2022 and treats intellectual property development as a core tenet of its long-term business strategy.

-- BERNAMA