BRAHAM SHNIDER APPOINTED LAIYE CHIEF STRATEGY AND ECOSYSTEM OFFICER

KUALA LUMPUR, July 20 (Bernama) -- Laiye, a leading global intelligent automation provider, has announced the appointment of Braham Shnider as chief strategy and ecosystem officer following its US$160 million Series C funding and 7th-anniversary celebration. (US$1 = RM4.447)

It said Shnider will lead the global strategy, mergers and acquisitions, new business incubation, strategic initiatives, ecosystem, developers and partners, accelerating Laiye's presence and ecosystem in the global market.

“We are delighted to have Braham's expertise to further our global strategy and believe that with his leadership and experience, Laiye will address the work execution gap where the human workforce needs to be complemented by the digital workforce and individual workers need to be up-skilled with intelligent technologies and tools to liberate them from manual and repetitive work,” said Laiye chairman and chief executive officer Guanchun Wang.

According to a statement, Shnider has over 30 years of success in global Sales & Go To Market (GTM) experience with technology companies and has worked in more than 30 countries.

Clients that he has personally assisted include Cisco, Citrix, Google, HP, IBM, Microsoft and Oracle.

“I'm looking forward to leading an experienced, passionate and diverse team at Laiye on global strategy, category creation and ecosystem,” said Shnider.

“As we now live in a world of more hybrid workplaces, increasingly distributed workforces and more frequent operational or supply chain disruptions, Laiye is better positioned to make work less work and make human more human,” he added.

In the last year, Laiye accelerated its international expansion despite the pandemic and is now serving a growing customer base that includes Fortune 500 companies, government agencies, and small and medium businesses.

-- BERNAMA