· Tests have shown improvements in conversion rates, average order value, and engagement
HONG KONG, Jan 20 (Bernama-BUSINESS WIRE) -- In 2022, Banuba added a new product called Tint to its software offerings. This now includes an automated system for AI seasonal color analysis and a recommendation engine that helps people determine their color profile and receive suggestions for the most suitable beauty products and combinations. This is currently the only available solution of its kind on the market.
The lifelike quality of the products are in line with the needs of the most demanding companies and can realistically offer the following benefits:
· over 200% better conversion rate;
· over 30% higher average order value;
· a more than 300% increase in website engagement.
Artificial intelligence technology allows Tint to provide accurate personalized recommendations. People admire products that the AI mechanism recommends and thus this boosts conversions and decreases returns by up to 60%. Even if the person doesn’t know what will fit, the software will make sure they are only shown the products that are guaranteed to look good on them.
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