KOVERNOW APPOINTS MARKETING, DATA SCIENCE EXPERT AS NON-EXECUTIVE DIRECTOR

KUALA LUMPUR, Jan 31 (Bernama) -- KoverNow, an insurtech start-up company based in Singapore, has announced the appointment of National University of Singapore (NUS) Associate Professor of Marketing, Juin-Kuan Chong as non-executive director.

Chong, who is a behavioural scientist and data scientist by training, currently carries out research focusing on the challenges of nudging people to adopt useful technology.

Chong’s expertise is in using behavioural and economic principles and data analytics and AI tools. His work has included studies into how people search for the best deal, decide who and what to trust and how they make decisions in strategic situations.

His appointment at KoverNow, which has developed a unique mobile insurance app, is intended to help the company adopt mechanisms to gain a more in-depth understanding of today’s consumers and their buying patterns.

Chong’s experience working with public agencies and companies across multiple industries and locations, gives him a unique perspective which KoverNow is keen to tap into.

In a statement, KoverNow Chief Executive Officer, Stephan Kaiser said: “Professor Chong has a rich history of advising start-ups in the application of big data and artificial intelligence to their marketing strategies.

“His appointment as a director will help us to identify solutions to the key challenges we are coming up against as a disruptor in the digital insurance market. We are excited to have him on board.”

Prior to Chong’s current tenure at NUS, he was Assistant Professor of Decision Science and Marketing, and a Senior tutor in Decision Science at the university. He also spent two years as Associate Professor of Marketing at Sungkyunkwan University in Seoul, Korea.

He has held research appointments for the Center for Behavioral Economics and the Institute of Data Science at NUS and has published research and reports which have been featured in more than 60 news outlets globally.  

-- BERNAMA