TOKYO, Jan 19 (Bernama-BUSINESS WIRE) -- GMO Research Inc. (TOKYO: 3695), a part of Japan's GMO Internet Group, has launched a new service website -- "Z.com Engagement Lab", [URL: https://engagement.z.com/], aimed at providing marketing services in Asia.
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https://www.businesswire.com/news/home/20230118005462/en/
Z.com Engagement Lab offers businesses a unique loyalty program solution that is based on the concept of Engagement as a Service (EaaS) to improve consumer commitment, which is a challenge for many membership-based businesses.
Z.com Engagement Lab by GMO Research
Z.com Engagement Lab is a loyalty program operated by GMO Research, a leading marketing research company in Asia. For over 20 years, GMO Research has been providing online research services to support the marketing challenges of companies globally. The focus of the business is proposing new marketing solutions to enhance the relationships between companies and consumers.
We are able to conduct online research by utilising our ASIA Cloud Panel¹, one of the largest panel² networks in Asia, with approximately 50 million³ survey monitors from 170 partners across 16 Asian countries and regions.
Services provided by Z.com Engagement Lab
Z.com Engagement Lab offers a new type of loyalty program service that can be provided by integrating a membership system with GMO Research's market research platform. This service operates by consumer members receiving enticing rewards through survey participations. Consumer members are at liberty to select the types of surveys they would like to complete from the list that GMO Research and the respective companies have agreed upon. This will increase customer engagement and revenue for membership-based businesses.
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