FREEDOMPAY, ELO INK PARTNERSHIP FOR DIGITAL IN-STORE EXPERIENCE TRANSFORMATION

KUALA LUMPUR, Jan 17 (Bernama) -- FreedomPay, the global leader in Next Level Commerce and Elo, a global provider of interactive solutions and interactive display solutions, announced the integration of Elo’s M60 Pay handheld computer with FreedomPay’s secure commerce technology.

“The partnership with Elo will give customers the secure and seamless checkout experience expected with FreedomPay coupled with the innovative and modular designed solutions from Elo,” said FreedomPay founder and chief executive officer (CEO), Tom Durovsik.

Meanwhile, Elo CEO, Craig Witsoe said the partnership with FreedomPay would bring enhanced functionality and security to create a more personalised experience for consumers.

Built to accept today’s popular payment and loyalty cards, the M60 Pay has a built-in Europay, MasterCard and Visa (EMV), magnetic stripe reader and near-field communication (NFC) for cards with either chips or strips and digital contactless payments.

The Android-based M60 Pay computer can transform from a mobile to a fixed point of sales (POS) solution with the optional docking station, expansion module and Elo touchscreen monitor, said FreedomPay in a statement.

FreedomPay and Elo are reinventing the digital in-store experience by uniting Elo’s innovative and interactive solutions with FreedomPay’s industry-leading commerce technology platform to create a secure, frictionless, unified shopping experience for global consumers while supporting merchants with robust loyalty and data analytics capabilities.

FreedomPay’s Next Level Commerce platform offers many benefits to merchants and customers, including the ability to unify commerce across properties, channels and regions within a single open, fully agnostic, flexible platform.

Other benefits from the platform also consist of a touchless ecosystem that supports contactless payments, QR technology, Apple Pay and Google Pay; and a fully integrated end-to-end solution enabling secure payments, identity-as-a-service, loyalty and business intelligence.

-- BERNAMA